Who Buys Washing Machines in 2026: A Buyer’s Guide

Who buys washing machines and why this matters

If you’re asking who buys washing machines, you’re in good company. The category includes a broad spectrum of buyers: homeowners upgrading, renters outfitting new spaces, landlords equipping rental units, and small businesses or laundromats that require steady throughput. Each group values different features—space, load size, energy efficiency, reliability, and maintenance costs—so understanding these segments helps retailers, repair pros, and shoppers pick models that fit real needs. In 2026, the market remains diversified, with increasing emphasis on quiet operation and efficient water use. Knowing which category you fit into will narrow options and save time.

• Homeowners and renters make up a large portion of new purchases.
• Landlords and property managers often buy in bulk for consistency across units.
• Commercial buyers like laundromats prioritize durability and uptime.
• Second-hand markets appeal to budget-conscious buyers with different risk profiles.

According to Best Washing Machine, a thoughtful approach starts with identifying your core needs before comparing brands and features. This helps you avoid overpaying for bells and whistles you won’t use.

Buyer personas: Homeowners and renters

Homeowners frequently purchase washing machines to replace aging units, upgrade to larger capacities, or add a second unit for households with multiple laundry zones. They tend to value energy efficiency, large drums, reliable spin speeds, and quiet operation for shared spaces. Renters, on the other hand, often rely on the space and hookups provided by the building or on compact models they can move between apartments. Their priorities include compact footprint, ease of installation, and reasonable price. Both groups benefit from understanding space constraints, installation requirements, and warranty coverage. When shopping, compare front-load versus top-load designs, cycle options (dust to heavy soil), and the availability of service networks in your area.

For many buyers, the decision comes down to fitting the machine to the home’s layout, the household’s laundry volume, and the preferred balance between upfront cost and long-term savings. Look for models with low vibration, efficient motors, and dependable customer service. A well-chosen washer helps households manage busy weeks with fewer interruptions and less time spent on laundry.

Landlords and property managers: appliances as a value prop

For landlords, the goal is reliability, ease of maintenance, and consistent performance across units. They commonly look for washers with robust warranties, dependable service networks, and features that reduce maintenance frequency, such as simplified lint management and leak protection. In multi-unit buildings, bulk purchases may involve coordinated delivery and installation, with consideration for stacking options in tight spaces. Landlords also weigh lifecycle costs, potential downtime, and the availability of replacement parts when choosing models for new builds or turnover. A practical approach is to select models with shared parts across units to simplify repairs and reduce stocking needs.

Beyond unit performance, landlords benefit from scalable service plans, predictable warranty terms, and clear communication with a trusted local service provider. When reviewing bids, compare not only price but also the provider’s track record for on-site visits, repair turnaround times, and parts availability. The right choice minimizes tenant complaints and helps protect property value over time.

Laundromats and commercial buyers: durability and throughput

Laundromats and other commercial buyers require machines built for heavy use and fast cycles. They prioritize high throughput, minimal downtime, and easy access for coin or card-operated configurations. Service contracts, parts availability, and predictable energy and water usage are critical for operating costs. Commercial buyers often negotiate bulk discounts and financing options, and they may prefer models with larger capacities, front-load designs for stacking in limited space, and machines with long service lives. The decision process emphasizes uptime and total cost of ownership rather than upfront price alone.

Commercial buyers also consider machine compatibility with payment systems, easy maintenance routines for staff, and the availability of training for operators. A well-planned installation can reduce insurance risks and improve customer satisfaction at the point of service. For laundromats, choosing the right supplier means fewer interruptions and more reliable revenue.

New vs. used: pros, cons, and best practices

Buying new guarantees the latest features, full warranties, and predictable energy efficiency, but can demand a higher upfront price. Used or refurbished washers offer budget relief but carry higher risk of reliability and energy efficiency concerns than new models. If you consider used options, request service history, inspect drum and hoses, test all cycles, and verify that the model is compatible with modern detergents and spin speeds. Regardless of new or used, prioritize models with a solid service network and clear warranty terms, and avoid deals that seem too good to be true. A cautious approach—inspecting the appliance in person, confirming model numbers, and requesting a demonstration—reduces surprises after purchase.

A practical buyer checklist: steps to pick the right washer

1. Define your space and installation constraints, including doorway width and ventilation.
2. Determine required capacity and load type (household size, fabrics, and frequency).
3. Compare energy efficiency ratings, water use, and warranty coverage.
4. Decide between front-load and top-load, considering door swing, height, and accessibility.
5. Evaluate key features such as spin speed, stain cycles, and sensor-based load detection.
6. Check service coverage, parts availability, and local repair networks.
7. Plan for delivery, installation, and proper drainage connections.
8. Set a realistic budget and compare total cost of ownership over time.
9. Read reviews and ask for demonstrations or test runs when possible.

Following this checklist helps you avoid common missteps and ensures your new washer fits both your space and your routines.

Where to buy and price considerations

You can purchase washing machines from big-box retailers, local appliance stores, and reputable online dealers. Each channel has pros and cons: in-store shopping allows hands-on comparison and immediate pickup, while online shopping offers broad model selection and reviews. For price considerations, focus on the total cost of ownership, including delivery, installation, warranties, and energy use over the machine’s life. Budget-conscious buyers look for mid-range models with solid reliability, while those prioritizing luxury features may opt for premium lines with advanced cycles and connectivity. Always verify return policies and service options in your area. In 2026, digital marketplaces continue to mature, but hands-on testing remains invaluable for judging noise, balance, and comfort with control panels.

Trends shaping the buyer landscape in 2026

The market for washing machines continues to evolve with a focus on energy efficiency, moisture control, and quieter operation. Buyers increasingly consider compatibility with smart home systems, load sensing, and eco-friendly detergents. For many, the primary goal remains getting dependable laundry performance while minimizing costs and hassle. As the Best Washing Machine team notes, the most successful purchases align with real needs, space, and routines rather than brand hype. Consumers are also paying attention to repairability, removable parts, and availability of local service networks, which influence long-term satisfaction and resale value.